Home » “‘People against Dirty’ instruct Abbiss Cadres”
“‘People against Dirty’ instruct Abbiss Cadres”
Founded in 2000, Method Products, Inc. is headquartered in San Francisco, California. Today, Method is a leading innovator of premium healthy home and personal care products found in over 25,000 retail locations throughout the US, Canada, the UK and Australia.
Method’s innovative approach is recognised by other world leading organisations. It’s Co-Founder and Chief Brand Architect, Eric Ryan, and its business philosophy were recently given top billing in Microsoft’s high profile UK and US television advertising campaigns for business customers. Click here to see the advert:
Known as “the People against Dirty”, the folks at Method have an ambitious mission to detox our homes with non-toxic cleaning products, transforming the household cleaner from a toxic object that hides under the sink to a natural, eco-friendly and stylish countertop accessory. The Method approach is to achieve this through innovative design, non-toxic formulas, unique fragrance, and a big dollop of wit to provide consumers with sensory and aesthetic pleasure.
Today Method supplies more and more stores across the UK including Selfridges, John Lewis, Waitrose and Tesco.
For more information about the People against Dirty and their range of products visit their site here
We at Abbiss Cadres are delighted to help Method with their people related issues in the UK. Allyson Willoughby, Method’s General Counsel, commented: “Method is a company that likes to think outside the box. Abbiss Cadres think similarly and are a refreshing change from the more traditional lawyers. They have been willing to work with us in creative and cost saving ways - even when we are separated by many miles."
Guy Abbiss said “We think our approach is genuinely different but it is a real pleasure for it to be recognised as such by the masters of brand differentiation at Method. Like us, Method are innovative and ambitious in their mission and it is a joy to work with them to help them make the most of their People against Dirty”.
Abbiss Cadres were chosen to instruct Method following a selection process among UK law firms carried out in the UK by, General Counsel, Allyson Willoughby.
Further information: Contact us.
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